Max officially started his career turning junk into treasure as a child crafting washing up liquid bottles into spaceships! After graduating from Bournemouth University with a 2:1 in Product Design and Visualisation in 2000, Max fulfilled his boyhood dream and became a car designer in Cologne, Germany.
After a couple of years Max decided that he really wanted to design, engineer and manufacture his own creations and felt inspired by beautiful items of waste so in 2002 he established his business reestore ltd with the aim to design and create a range of upcycled furniture and accessories from objects destined for landfill. Max was keen to show that eco-friendly products do not have to be made from mud and hemp, they can be contemporary, stylish and desirable.
By 2007 reestore had won several design awards and featured in many galleries and exhibitions and Max decided to pitch it to BBC’s Dragons Den for investment. After a successful pitch, he left with investment from Deborah Meaden and Theo Paphitis. With their input reestore grew from a hobby fuelled by passion to one of the UK’s most respected and renowned designers and manufacturers of upcycled products. reestore now has a client list that includes ‘The Body Shop’ who have purchased over 200 bath tub chairs for their stores worldwide, completed several installations for Google’s head offices globally and he has won gold at the Chelsea Flower show with Kate Gould Gardens.
Max then turned his hand to tv presenting and his credits include two series of ‘George Clarke’s Amazing Spaces’, ‘Fill Your House For Free’ and two series of Channel 4’s summer hit ‘Shed of the Year’. Max has also fronted a special for ‘George Clarke’s Amazing Spaces’ which followed his journey selling his house and building a floating home from a 40ft shipping container. The show was the highest rating episode across the series.
Last year Max fronted a new series on Nat Geo called ‘Machine Impossible’. He also returned to ‘Fill Your House For Free’ which came back for a 20 part series on C4. Max’s first book ‘Upcycling’ was published in September 2016 and he is already writing his next book for publication later this year. Brand partnerships have included brands like Frenchic Furniture Paint and Sugru and projects have included Beetlemania where he bought a run down beetle online and created 25 upcycled items from it which were then sold for charity. All this and he even had time to get married last year to his lovely wife Gemma.